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How is fashion photography different from other photography?

I believe Fashion Photography sells a lifestyle whereas other photography tells a story or tries to sell a product. The emphasis does not only lie on the garments, but on the mood and styling of the image.

What were the top 3 tips shared during the “Fashion Photography workshop”?

1. Posing! We looked at some great inspirational images to get us inspired.

2. When in doubt use black and white film. It achieves an elegant and classic look. Try using a lower ISO to achieve more shades of gray or in other words, for more of a tonal range and of course finer grain.

3. Use even lighting. Light illuminating the subject evenly from both sides of the camera is the most flattering when shooting a model.

Could you tell us what happened during the workshop?

We began with a short lesson on the history of photography, quick overview on studio lighting and how to use it with Lomography cameras. We went over Black and White film and ISOs and why it’s best to use lower ISOs with strong lights. Finally we conducted our shoot with our amazing model!

What is different about fashion photography taken with an analogue camera vs digital camera?

You achieve a fashion shot packaged with all the qualities inherent with analogue photography, such as grain and soft focus, making your image automatically feel romantic and nostalgic. Overall, the quality of an analogue image cannot be surpassed by a digital image.

Any cool ideas to create an extra special fashion photograph?

Think outside the box! Be creative in your own right. I find shooting medium format or ‘square’ images adds a certain feeling to your fashion images. I recommend shooting with the Diana. Take the lens slightly off and tilt it a bit, then some of your image will be in focus while making the rest of your image blurry!

What is your own personal fashion photography style?

It depends, but overall I try to have fun with it. You can always count on me giving a twist to each of my images, like extreme blurs or vignettes.

Who is your favourite fashion photographer?

Easy! Richard Avedon because first, he is the father of Fashion Photography and second, his use of medium format film to create his iconic shots is nothing but inspirational. He had the ability to capture

certain “off” moments from his models. He didn’t conform to the standard way to photograph fashion. He showed models full of emotion and in action!

If you have other personal pointers on fashion photography with analogue, please share!